Meet Sarah & Team

Hi, I'm Sarah Roizman.

I'm a marketer and social media strategist with 18 years of experience helping businesses grow through practical, data-driven marketing. Over the years, I've managed campaigns with real budgets for brands including MetLife, Vodafone and Radisson, worked as Head of Marketing for one of Ukraine's leading insurance companies, and advised hundreds of small businesses and creators.

8 years ago, during my second maternity leave, I decided to build something of my own. What started as a passion for Instagram and social media strategy grew into Secret Insta Club, a platform dedicated to helping business owners grow without relying on outdated advice, guesswork or trends that stop working a few months later.

Everything I teach is built on real marketing experience, continuous testing and a deep understanding of how Meta's platforms actually work. My approach combines proven marketing principles with practical strategies that creators and business owners can apply immediately.

I'm also fortunate to work alongside a small team that helps research, test and analyse new strategies, including a former Meta employee who brings valuable platform insight from the inside. Together, we constantly refine our methods to ensure everything we share reflects how the platforms work today, not how they worked years ago.

My goal has always been simple: to give you clear, strategic guidance based on experience, data and real-world results, so you can stop chasing hacks and start building sustainable growth.